How can I bring together a marketing approach and service design approach in my service blueprint ?
How can I bring together a marketing approach and service design approach in my service blueprint ?
Service Design Questions and Answers
Basics of Service Design
Basics of Service Design
Examples of good Service Design
Examples of good Service Design
Learning Service Design
Learning Service Design
Service Design and others fields
Service Design and others fields
Service Design tools, apps and methods
Service Design tools, apps and methods
Service Blueprints and Journey Maps
Service Blueprints and Journey Maps
Service Design as a career
Service Design as a career
Hiring service designers
Hiring service designers
Coaching and Service Design
Coaching and Service Design
Service Design portfolio
Service Design portfolio
Service Design workshops and facilitation
Service Design workshops and facilitation
Service Design and Ideation
Service Design and Ideation
Service Design and research
Service Design and research
Service Design and Presentations
Service Design and Presentations
Service Design Principles
Service Design Principles
Service Design projects
Service Design projects
Service Design Books
Service Design Books
Accessibility and Service Design
Accessibility and Service Design
Sustainability and Service Design
Sustainability and Service Design
Service Design in government
Service Design in government
Service Design Philosophy and Mindset
Service Design Philosophy and Mindset
Service Design in Switzerland
Service Design in Switzerland
My two cents
A marketing approach is really great to focus on how people will hear about your service and how they will join it. A service design approach takes into account these moments but then continues to explore how to help people get the most of the service and even help them leave it.
We can easily mix both approaches by adding the steps of a classical marketing or purchase funnel (Awareness, Interest, Desire, Action) to the classical structure of a Service Blueprint (Aware, Join, Use, Develop, Leave).
If we do that, we basically, zoom in on the "Aware" stage of the service blueprint by adding some more steps inspired by the purchase funnel. This can give us the following structure for our blueprint:
"Awareness, Interest, Desire, Action, Use, Develop, Leave"
Service Blueprint resources
You can find all the Service Blueprint resources I've created here. This includes courses, templates and a library of external links and resources.
More Service Design questions and answers like this one
Check out all the questions about Service Blueprints, customer journeys or journey maps.