Does research in service design look like research in social sciences or market research?
Does research in service design look like research in social sciences or market research?
Service Design Questions and Answers
Basics of Service Design
Basics of Service Design
Examples of good Service Design
Examples of good Service Design
Learning Service Design
Learning Service Design
Service Design and others fields
Service Design and others fields
Service Design tools, apps and methods
Service Design tools, apps and methods
Service Blueprints and Journey Maps
Service Blueprints and Journey Maps
Service Design as a career
Service Design as a career
Hiring service designers
Hiring service designers
Coaching and Service Design
Coaching and Service Design
Service Design portfolio
Service Design portfolio
Service Design workshops and facilitation
Service Design workshops and facilitation
Service Design and Ideation
Service Design and Ideation
Service Design and research
Service Design and research
Service Design and Presentations
Service Design and Presentations
Service Design Principles
Service Design Principles
Service Design projects
Service Design projects
Service Design Books
Service Design Books
Accessibility and Service Design
Accessibility and Service Design
Sustainability and Service Design
Sustainability and Service Design
Service Design in government
Service Design in government
Service Design Philosophy and Mindset
Service Design Philosophy and Mindset
Service Design in Switzerland
Service Design in Switzerland
The full question
Can research for design sometimes look like Qualitative Research for market and social research? Do service designers ever do a bit of market research?
My two cents
Indeed qualitative research looks pretty similar in market research, social research or Service Design. A few details might change here and there, but basically it's 99% the same.
Where service design does differ in the 1% is:
it's looking for actionnable things to change in the service
it's not only focused on the end user but also takes into account the people who make the service happen (employees, stakeholders, partners)
So yes, market research is another tool that service designers can use.
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