How to create presentations that work for multiple stakeholders?
How to create presentations that work for multiple stakeholders?
Service Design Questions and Answers
Basics of Service Design
Basics of Service Design
Examples of good Service Design
Examples of good Service Design
Learning Service Design
Learning Service Design
Service Design and others fields
Service Design and others fields
Service Design tools, apps and methods
Service Design tools, apps and methods
Service Blueprints and Journey Maps
Service Blueprints and Journey Maps
Service Design as a career
Service Design as a career
Hiring service designers
Hiring service designers
Coaching and Service Design
Coaching and Service Design
Service Design portfolio
Service Design portfolio
Service Design workshops and facilitation
Service Design workshops and facilitation
Service Design and Ideation
Service Design and Ideation
Service Design and research
Service Design and research
Service Design and Presentations
Service Design and Presentations
Service Design Principles
Service Design Principles
Service Design projects
Service Design projects
Service Design Books
Service Design Books
Accessibility and Service Design
Accessibility and Service Design
Sustainability and Service Design
Sustainability and Service Design
Service Design in government
Service Design in government
Service Design Philosophy and Mindset
Service Design Philosophy and Mindset
Service Design in Switzerland
Service Design in Switzerland
My two cents
Often you have to build a presentation, like a research report, that you have to present to different audiences that have different levels of expertise and different needs. Sure it would be awesome to make a perfect presentation for each type of stakeholder but that can often be overwhelming as you might need to create dozens of tailored presentations.
Instead you could have a "master" presentation that serves as a base, that you can quickly adapt based on the time, level of expertise and interest of the audience. Simply by making a copy, or just by hiding slides in the presentation tool.
Here are a few ways that can help to achieve this:
Use a Q&A structure: create sections in your presentation that answer specific questions (like: what's the process we followed? What were the key learnings? What comes next? etc.). If you present to the whole organization you might say: let's hide the process part with all the academic stuff. In a few clicks you have a shorter and much easier presentation to follow. And as you use a question and answer structure, the whole presentation still feels like a coherent thing because it's like a typical conversation. You don't have to rebuild the storyline of your presentation each time you make a few changes for one or the other target group.
Use a combination of Summary and in-depth slides: Always start a new topic with a summary and the key learning. Then add slides that go in depth. Now you can quickly build custom presentations for executives (just with the summaries), for detail oriented people (just the details). You can also adjust the level of depth by topic based on the audience you're presenting too. For example, when presenting to the finance team you want to give all the details about the budget, but just share the summary of the process you've used.
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