How to evaluate the value/purpose of a service?
How to evaluate the value/purpose of a service?
Service Design Questions and Answers
Basics of Service Design
Basics of Service Design
Examples of good Service Design
Examples of good Service Design
Learning Service Design
Learning Service Design
Service Design and others fields
Service Design and others fields
Service Design tools, apps and methods
Service Design tools, apps and methods
Service Blueprints and Journey Maps
Service Blueprints and Journey Maps
Service Design as a career
Service Design as a career
Hiring service designers
Hiring service designers
Coaching and Service Design
Coaching and Service Design
Service Design portfolio
Service Design portfolio
Service Design workshops and facilitation
Service Design workshops and facilitation
Service Design and Ideation
Service Design and Ideation
Service Design and research
Service Design and research
Service Design and Presentations
Service Design and Presentations
Service Design Principles
Service Design Principles
Service Design projects
Service Design projects
Service Design Books
Service Design Books
Accessibility and Service Design
Accessibility and Service Design
Sustainability and Service Design
Sustainability and Service Design
Service Design in government
Service Design in government
Service Design Philosophy and Mindset
Service Design Philosophy and Mindset
Service Design in Switzerland
Service Design in Switzerland
My two cents
Choose the right metric to start with
It's all a question of the metrics that you define as important. I've made a list of 150 innovation metrics that you can take as inspiration.
A classical way to think about the quality of a service, product or idea is to use the Venn Diagram of Design Thinking as proposed by IDEO:
But some say that creating products and services that people want, that make enough money and that can be created is also what brings us to more consumption and to the creation of more waste.
Therefore some, like those pushing for a shift from Human Centered Design to Planet Centric Design, propose to add a few more criteria:
Service Quality can be measured
The quality of a Service is, in fact something that has a formula and that some people have found ways to calculate:
"Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ=P-E". — Wikipedia
Maybe it's not a metric
For some service, a standard metric might be too reductive to evaluate if the service is really working for its purpose. Many NPO, therefore, use a method called "Most Significant Change":
"The Most Significant Change (MSC) approach involves generating and analysing personal accounts of change and deciding which of these accounts is the most significant – and why." — Bronwen McDonald, Kaye Stevens, Theo Nabben and Patricia Rogers
Going further
To go further, listen to this 50-minute interview with Tim Dekker, a Senior Service Designer at Kiwi.com, on the question: "How to effectively measure a service".
More Service Design questions and answers like this one
Check out all the questions about showing and discovering the value and impact of Service Design.
